Background

Tobacco use remains the number one preventable cause of death and disease in California, causing nearly 40,000 deaths in California every year. In Santa Clara County, one in eight deaths annually is attributed to smoking-related illness or diseases, such as cancer, heart disease, and respiratory diseases. More than one in ten youth in the County currently use tobacco products, including electronic smoking devices.

The Santa Clara County’s Healthy Cities Program seeks to address these tobacco-related health concerns by promoting policies and practices to provide tobacco-free and smoke-free communities. The Santa Clara County Public Health Department (PHD) has provided funding to cities to support tobacco prevention strategies known to have the highest impact on reducing tobacco-related disparities and inequities. As part of this funding, the City of Cupertino received a grant from the PHD to:

  1. Explore restricting the sale of flavored tobacco products, including menthol cigarettes.
  2. Decrease youth access to tobacco products, such as by prohibiting new businesses from selling tobacco near schools and reducing tobacco retailer density.

These tobacco prevention policies have been shown to reduce youth access and exposure to tobacco products. The City has gathered input from local schools, residents, and businesses by conducting various community meetings, tabling at public events, and administering an online survey.

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Outreach Process

The City conducted various outreach opportunities in order to better understand the community’s views on the proposed tobacco policies. The City created the Healthy Cities Initiative Tobacco Policies Survey and held the following meetings throughout the City: 

City Council Study Session
August 6, 2019
Community Hall
10350 Torre Ave, Cupertino, CA 95014
Click here to view the full recording of the meeting and related material.

Public Safety Commission Meeting
September 12, 2019
City Hall–Conference Room A
10300 Torre Avenue, Cupertino, CA 95014
Click here to view the agenda and meeting details

Teen Commission Special Meeting
September 24, 2019
Quinlan Community Center – Conference Room
10185 N Stelling Rd, Cupertino, CA 95014
Click here to view the agenda and meeting details

Community Meeting
September 26, 2019
Quinlan Community Center – Social Room
10185 N Stelling Rd, Cupertino, CA 95014

Parent Presentation on Vaping
and Youth Access to Tobacco

October 1, 2019
Monta Vista High School
21840 McClellan Rd, Cupertino, CA 95014

Community Meeting
October 8, 2019
Quinlan Community Center – Social Room
10185 N Stelling Rd, Cupertino, CA 95014

Teen Commission Meeting
October 9, 2019
Quinlan Community Center – Conference Room
10185 N Stelling Rd, Cupertino, CA 95014
Click here to view the agenda and meeting details

Business Forum
October 10, 2019
Community Hall
10350 Torre Ave, Cupertino, CA 95014

Parent Presentation on Vaping
and Youth Access to Tobacco

October 10, 2019
Fremont High School
575 W. Fremont Ave, Sunnyvale, CA 94087

Public Safety Commission
Special Meeting

October 11, 2019
City Hall – Conference Room A
10300 Torre Ave, Cupertino, CA 95014
Click here to view the agenda and meeting details

City Council Meeting
November 5, 2019
Community Hall
10350 Torre Ave, Cupertino, CA 95014
Click here to view the full recording of the meeting and related material.

 
City Council Meeting

On November 5, 2019, City Council conducted the first reading of the ordinance to regulate the sale of flavored tobacco products in Cupertino. To view the meeting materials and staff report please click here.