Tobacco use remains the number one preventable cause of death and disease in California, causing nearly 40,000 deaths in California every year. In Santa Clara County, one in eight deaths annually is attributed to smoking-related illness or diseases, such as cancer, heart disease, and respiratory diseases. More than one in ten youth in the County currently use tobacco products, including electronic smoking devices.
The Santa Clara County’s Healthy Cities Program seeks to address these tobacco-related health concerns by promoting policies and practices to provide tobacco-free and smoke-free communities. The Santa Clara County Public Health Department (PHD) has provided funding to cities to support tobacco prevention strategies known to have the highest impact on reducing tobacco-related disparities and inequities. As part of this funding, the City of Cupertino received a grant from the PHD to:
- Explore restricting the sale of flavored tobacco products, including menthol cigarettes.
- Decrease youth access to tobacco products, such as by prohibiting new businesses from selling tobacco near schools and reducing tobacco retailer density.
These tobacco prevention policies have been shown to reduce youth access and exposure to tobacco products. The City has gathered input from local schools, residents, and businesses by conducting various community meetings, tabling at public events, and administering an online survey.
The City conducted various outreach opportunities in order to better understand the community’s views on the proposed tobacco policies. The City created the Healthy Cities Initiative Tobacco Policies Survey and held the following meetings throughout the City:
On November 5, 2019, City Council conducted the first reading of the ordinance to regulate the sale of flavored tobacco products in Cupertino. To view the meeting materials and staff report please click here.